FoodPair helps users come up with tasty recipes using what they have on hand. The application literally pairs the ingredients the user already has with recipes that use them. The site searches through a data base of thousands of recipes. Users can also create an account and save their favorite recipes or read the Food Pair blog. The homepage includes featured recipes which include a color image to entice users. The Food Pair search bar also gives users the option of searching by course or dish. Users can vote on their favorite recipes as well as ones that they did not like so others can get more information before attempting a FoodPair recipe. The site also offers connectivity with Facebook and Twitter so users can pass their recipe discoveries on to those in their social network.
FoodPair was created by CEO Raj Irukulla. Irukulla was previously employed by Google. Attorney Will Goldfarb is also a part of the team as the Vice President of Media and Marketing. The site was intended to give users another useful resource to find delicious recipes and share them with others. Today, FoodPair offers numerous tools and thousands of recipes to its users.
Many recipe related websites are simply a searchable data base of dishes. While FoodPair is somewhat similar, it goes beyond a basic collection of recipes. The site allows users to vote on recipes, providing an additional element of interaction. Users can also share recipes through Twitter and Facebook, making it much easier to pass them along to others.
The FoodPair website does what many other similar websites do when it comes to design: it uses plenty of enticing photos of delicious foods. The main header which includes the search bar features an edible looking background while smaller images of prepared dishes are found throughout the site. Wide margins in beige help keep the site well contained and clutter free.
New users can join Food Pair by clicking on the red “Sign Up” button nestled in the upper, right hand corner of the homepage. The form can be found along the left hand column of the following page. The user is asked to provide a full name, username, email address and password. A note at the bottom of the form also advises the user that by submitting their information they are automatically agreeing to the Food Pair terms of service. A check box can be found just above the submission button that allows the user to opt into occasional Food Pair updates.
FoodPair gathers recipes from other websites. Charging a fee for this service would be a bit unreasonable to the user base. The site offers users free access to all features, which is definitely a good thing. Although FoodPair is a great resource for new recipes, it doesn’t offer significantly more than that. Additional functionality would be required before a subscription fee or other charge could be requested.
FoodPair is aimed at anyone who enjoys finding new recipes. The simple search function helps users narrow down their options. Users can also find tasty delights featured on the FoodPair homepage. The recipe saving feature is also a nice touch to help users keep their new dishes organized.